OOH ADVERTISING

Oxford English Dictionary

 

A three part '48 sheet' poster designed to advertise the new Concise Oxford English Dictionary using one of the newly added words; Obesogenic. The poster has been designed to be shown using a rotating billboard, allowing each consecutive poster to be viewed in the same space.

The word has been created using greasy and fatty foods with the portion/ letter sizes increasing from one poster to the next to communicate the definition of the word.

 
 
 

 

ALTERNATE VERSION

Below is an alternate version designed to work as a single page poster. This shows the portion/ letter size increasing from left to right, rather than across three posters.